Tapstream, Now With iTunes Connect Analytics
With Apple’s beta release of iTunes Connect Analytics late last week, Tapstream is proud to announce its integration with Apple’s new analytics product. As the first provider to support integration with iTunes Connect, Tapstream recognizes Connect’s growing importance as a source of marketing data for apps.
Apple’s new analytics product offers a host of basic data features and the most interesting newly available metric is app store views. By using tools like Tapstream along with iTunes Analytics, developers can not only see how many users are installing apps from Tapstream tracked campaigns but also how many people are looking at their app store listing. This powerful combination of data will serve as the starting point for richer campaign and app store optimizations.
With Tapstream’s integration, developers can color their iTunes Connect ‘Sources’ tab with campaign data from all of their Tapstream tracked campaigns. The integration is available immediately for all paid Tapstream accounts.