Posts Tagged ‘mobile web’

Deeplinks: The End of the Road for the Mobile Web

We’ve all seen the stats about the amount of time spent online, on desktop versus mobile. And then drilling down into mobile we’ve seen the stats about time spent in browser versus all other apps. Without being too dramatic, it would seem the end is nigh for the mobile web. On mobile, the web has run out of places […]

Whaling on the mobile web

“It is not down on any map; true places never are.” ― Herman Melville, Moby-Dick Herman Melville’s story “Typee: A Peep at Polynesian Life” sold 16,320 copies in his lifetime. “Moby-Dick,” 3,715. Everyday creative brilliance goes unnoticed. Artists go through their lives unfulfilled. Audiences go unsatisfied because most creators don’t know how to find them. […]

Fishing for users on the web

As much as creating a beautifully engaging app or game matters, designing a cost effective discoverability and customer acquisition strategy almost matter more. It doesn’t matter how nice your freezer is is you have no fish to stock it with. A recent VentureBeat article highlights that cost-per-install is “developers’ least-favorite user-acquisition method is often the […]