Latin America and Mobile Apps: Part One- State of the Union

Belligerence, pestilence and greed may have worked for Spanish conquistadors 16th century conquest of the Americas but for mobile app developers, it’s not the strategy to adopt when tapping into the rich potential of today’s Latin American market.  If you’re looking at markets beyond North America, Europe, and Asia (check out Part I and Part II look at the […]

How Chartcube is using Tapstream prelaunch

Chartcube is an exciting new business app that just launched in the AppStore for iPad and promises its users “a whole new way see and share data”. We spoke with Jack Mardack, Chartcube’s Head of Growth, about their use of Tapstream from an early stage in the app’s development. How did you discover Tapstream? Back […]

Product Debaters Recap

This month we partnered with our friends at Product Hunt for the latest iteration of our Mobile Debaters event- for the first time it evolved into Product Hunt. We were thrilled to have debaters from Tradecraft, a16z, Greylock, Facebook and more join us at the Pivotal space. The official recap can be seen over on […]

Tracking app downloads on AdWords

Even though AdWords remains one of the most important channels for app marketers, populating the AdWords dashboard with performance data for your campaigns is challenging. From an app marketer’s perspective, AdWords traffic can be divided in to two types: traffic that promotes your app from within other apps (i.e., the AdMob network), and traffic that […]

Whaling on the mobile web

“It is not down on any map; true places never are.” ― Herman Melville, Moby-Dick Herman Melville’s story “Typee: A Peep at Polynesian Life” sold 16,320 copies in his lifetime. “Moby-Dick,” 3,715. Everyday creative brilliance goes unnoticed. Artists go through their lives unfulfilled. Audiences go unsatisfied because most creators don’t know how to find them. […]

Mobile Retention Benchmarks 2013 – 2014

[Our VP of Marketing, Mack Flavelle worked with our team to put together this report on user retention trends over the last year. Last week it was published on Andrew Chen’s blog. Today we thought we’d repost here.] As most app developers know, retaining new users is hard and some would say it gets harder […]

More Of Tapstream To Love

Today we’re expanding the reach of our platform further than ever. For the first time your campaign data will automatically sync with the freshly released iTunes Connect App Analytics, just in time for iOS 8 release. This is an industry first, and will make both your Tapstream dashboard and the new iTC App Analytics a […]

Dylan Jones on the Paid App Ecosystem

There’s no value in free. On the surface it looks like the great free app gold rush is nothing but a race to mediocrity. It wasn’t that long ago paid apps were topping the app store. While most app store revenue is currently coming from free apps, Apple is pushing paid apps in their featured […]

Mobile App Growth Tool For Websites

Tapstream is the only mobile analytics company that tracks mobile web visitors as they move into the app. With our tracking, mobile developers can see how many of their mobile web visitors end up installing and engaging with the app. Today, Tapstream’s website tracking is getting a substantial upgrade. Now, our customers can see not […]