Announcing Tapstream Mobile Podcast

Mobile growth and by extension mobile ad tech is a ludicrously complicated space. There’s hundreds of networks, hundreds of vendors and nearly limitless options when it comes to figuring out how to grow your mobile app. Thankfully, there are many smart people blogging their thoughts, analysis and best practices. But at some point you don’t […]

mcommerce is about to finally blast off. Here’s why.

Mobile is a juggernaut. It’s an unstoppable force. Globally, we now get online through our mobile devices more than desktop. In emerging markets where millions, well billions really, are coming online, they’re doing it not mobile first but mobile only. In established markets consumers have multiple internet access points, but generally only one that’s always […]

Stop stealing your user’s time

My favourite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.-Steve Jobs In today’s era of smart watches, the uberfication of everything and a nearly limitless array of productivity apps, it’s clear that as Steve said, our most precious resource is our time. For […]

The Power of Push and App Invites

When Tapstream released its cross platform app invites product called ’Word of Mouth’ we were thrilled to finally deliver a solution that helped unlock virality. As is often the case with cutting edge technology, we built WoM by paying close attention to what our customers were already doing with our platform, along with being acutely […]

Fixing Deeplinks

Tapstream is pleased to announce Unified Deeplinking, the first holistic deeplinking solution capable of scaling both regular deeplink and deferred deeplinking schemes. Unified deeplinking closes the gap between the mobile web and mobile app ecosystems. tl;dr Deeplinking is complex. To do it right, a solution needs to work a) across all major platforms b) pre […]

Get Noticed with Universal Smart App Banners

Or, “How to roll your own free, universal smart app banner with Tapstream” The introduction of the Mobile Safari Smart App Banner in iOS 6 solved a common problem – how to nicely prompt your website visitors to download your app – but left many things unresolved. Three big questions remain: How can you offer […]

Why Has Google Broken Deeplinking on Android?

As close observers of mobile platforms have noticed, the latest Chrome build has seriously degraded the functionality of deeplinks on Android. The Intent URLs  can no longer be triggered from on-page JavaScript, causing all sorts of problems for app marketers. The impact to Android users is significant: Apps that utilize deeplinks will not launch Apps […]

The Duck Test

When I see a bird that walks like a duck and swims like a duck and quacks like a duck, I call that bird a duck. –James Whitcomb Riley We all know games drive the majority of revenue on the app store. At this point it’s been well documented. But most people don’t know which […]