Leveraging Apps To Increase Customer Lifetime Value – New Ebook
Tapstream recently played a small part in helping our friends at Mobify put together a new ebook called “Leveraging Apps To Increase Customer Lifetime Value”. It turned out to be a great resource full of actionable tips and advice.
We encourage you to check it out here: http://resources.mobify.com/leveraging-apps-to-increase-cltv.html
Inside you’ll learn about the factors affecting customer lifetime value (CLV), including customer retention and engagement, purchase value and/or frequency, and customer acquisition cost.
The books gives you specific tips and recommendations in the areas of:
- Granular retargeting
- Push notifications
- Value added content
- In-app messaging
We’re glad we got to be part of creating the ebook and we hope you’ll like it.