Leveraging Apps To Increase Customer Lifetime Value – New Ebook

Tapstream recently played a small part in helping our friends at Mobify put together a new ebook called “Leveraging Apps To Increase Customer Lifetime Value”. It turned out to be a great resource full of actionable tips and advice.

We encourage you to check it out here: http://resources.mobify.com/leveraging-apps-to-increase-cltv.html

Inside you’ll learn about the factors affecting customer lifetime value (CLV), including customer retention and engagement, purchase value and/or frequency, and customer acquisition cost.

The books gives you specific tips and recommendations in the areas of:

  • Personalization
  • Referrals
  • Granular retargeting
  • Push notifications
  • Value added content
  • In-app messaging

We’re glad we got to be part of creating the ebook and we hope you’ll like it.