Category: Uncategorized

How to Use Community to Grow Your App

There’s always lots discussion around user acquisition, optimizing cost of customer acquisition and finding new channels to leverage for growth. An alternative method to sustainable growth is to leverage what might be your most valuable assets as a business- your exisiting community. We reached out to a handful of bright minds in the space and […]

Product Debaters 3

The BRILLIANT Misha crushing Product Debaters 2. Debate is a funny thing. It brings out the best in people. And the worst. But the sheer volume of information that gets spewed is impressive. In fact as far as the knowledge per minute ratio goes, debate is probably the best format around. Which explains why we’re […]

Tapstream, Now With iTunes Connect Analytics

With Apple’s beta release of iTunes Connect Analytics late last week, Tapstream is proud to announce its integration with Apple’s new analytics product. As the first provider to support integration with iTunes Connect, Tapstream recognizes Connect’s growing importance as a source of marketing data for apps. Apple’s new analytics product offers a host of basic […]

Announcing Tapstream Mobile Podcast

Mobile growth and by extension mobile ad tech is a ludicrously complicated space. There’s hundreds of networks, hundreds of vendors and nearly limitless options when it comes to figuring out how to grow your mobile app. Thankfully, there are many smart people blogging their thoughts, analysis and best practices. But at some point you don’t […]

mcommerce is about to finally blast off. Here’s why.

Mobile is a juggernaut. It’s an unstoppable force. Globally, we now get online through our mobile devices more than desktop. In emerging markets where millions, well billions really, are coming online, they’re doing it not mobile first but mobile only. In established markets consumers have multiple internet access points, but generally only one that’s always […]

Stop stealing your user’s time

My favourite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.-Steve Jobs In today’s era of smart watches, the uberfication of everything and a nearly limitless array of productivity apps, it’s clear that as Steve said, our most precious resource is our time. For […]

The Power of Push and App Invites

When Tapstream released its cross platform app invites product called ’Word of Mouth’ we were thrilled to finally deliver a solution that helped unlock virality. As is often the case with cutting edge technology, we built WoM by paying close attention to what our customers were already doing with our platform, along with being acutely […]

Fixing Deeplinks

Tapstream is pleased to announce Unified Deeplinking, the first holistic deeplinking solution capable of scaling both regular deeplink and deferred deeplinking schemes. Unified deeplinking closes the gap between the mobile web and mobile app ecosystems. tl;dr Deeplinking is complex. To do it right, a solution needs to work a) across all major platforms b) pre […]

Get Noticed with Universal Smart App Banners

Or, “How to roll your own free, universal smart app banner with Tapstream” The introduction of the Mobile Safari Smart App Banner in iOS 6 solved a common problem – how to nicely prompt your website visitors to download your app – but left many things unresolved. Three big questions remain: How can you offer […]