Category: Uncategorized

Supercharge User Acquisition with Incentivized Referrals – A Complete Walkthrough

If you’ve ever tried promoting an app through paid channels, you’re undoubtedly aware that is has long been prohibitively expensive, especially for indie developers and small startups. Unless you have large budgets, you’ve been forced to come up with more creative ways to find users for your app. We’ve always said that the best source […]

Scaling Tapstream

In the 3 years of Tapstream’s rise to a leading analytics solution which perhaps receives over 100,000 requests per second sometimes, we’ve been through as many evolutions in backend technology, not to mention constant tweaking and improvements to push our capacity ever higher. Here’s a quick look at Tapstream’s server-side past. Humble Beginnings Tapstream began […]

watchOS and Tapstream

Today is WWDC (World Wide Developer Conference), the annual mecca of the the Apple ecosystem to see what new plans Apple has in place for the next year. One of the big announcements was a new Apple watchOS. This makes a ton of sense- it’s pretty easy to argue that the watch was never designed […]

The Five things mobile app marketers need to know about Google IO

Last week, Google held its annual I/O conference where it announced big moves in virtual reality and textile computing along with major improvements to its mobile ad tech ecosystem, and so much more. As app marketers working in a hyper competitive space, always trying to drive down the cost of user acquisition while simultaneously finding […]

Four things Mobile App Marketers should take away from Mary Meeker’s Internet Trends Presentation.

Every year (since 2001) Mary Meeker over at Kleiner puts out an Internet Trends report. It’s always of incredibly high quality and well read by the start-up set. The report tends to effectively distill the abstract trends most marketers are aware of but couldn’t explain so elegantly. And considering it’s a whopping 197 slides there is always […]

Deeplinks: The End of the Road for the Mobile Web

We’ve all seen the stats about the amount of time spent online, on desktop versus mobile. And then drilling down into mobile we’ve seen the stats about time spent in browser versus all other apps. Without being too dramatic, it would seem the end is nigh for the mobile web. On mobile, the web has run out of places […]

The end of the lonely gamer

Deep links are everything to everybody in mobile these days. Except games. There is little doubt among anybody who has been paying attention that the future of the mobile ecosystem involves a more deeply intwined app-to-app experience. Whether that’s through Facebook’s App Links, the plethora of deep linking startups or Apple’s own Extensions the value […]