Category: iOS

Supercharge User Acquisition with Incentivized Referrals – A Complete Walkthrough

If you’ve ever tried promoting an app through paid channels, you’re undoubtedly aware that is has long been prohibitively expensive, especially for indie developers and small startups. Unless you have large budgets, you’ve been forced to come up with more creative ways to find users for your app. We’ve always said that the best source […]

100% Tracking Accuracy on iOS 9

Whenever we’re asked how install tracking works, the first distinction that needs to be made is whether we’re talking about install tracking / attribution for paid media campaigns vs. other organic forms of app promotion (email, social, etc.). In the case of the former, Tapstream is typically able to collect a unique device identifier (IDFA, GAID) […]

iOS 9 – New Opportunities with Search and Universal Links

Already within one week of launch, iOS 9 adoption has skyrocketed to 50% of active devices. Two of the most significant developer features enabled for iOS 9 is the introduction of searchable app content and Universal Links. The new search capabilities introduced by Apple effectively turn Spotlight search, Safari search, and Siri suggestions into a […]