A few weeks ago, PwC came out with its Consumer Intelligence report dissecting the mobile advertising industry along with consumer attitudes towards mobile ads. Not too surprisingly, consumers are generally frustrated by the number of ads they receive each day on mobile devices which ‘interrupt’ their engagement. If that’s not frustrating enough, nearly 50% of survey respondents say that anytime they have tapped on a mobile ad, it was by accident. The chart below shows total respondents and the corresponding breakdown by age group:
Guest post by Einar Vollset
It’s a common scenario; a customer is enticed to install your app (maybe from an email blast, maybe from a smart banner). They download the app and are then faced with a generic screen that has nothing to do with the reason they installed the app in the first place. The result is often confusion and quick app abandonment (that’s why so many users only use an app once).
Unfortunately, Apple has absolutely zero tools to help with this scenario; Apple steadfastly refuses to pass any hint to the app about where someone came from when they went to the App Store and downloaded your app.
Fortunately, there’s now a solution: deferred deep linking.
Here’s the scoop – instead of linking directly to the App Store, you link to a device fingerprinting service which will a) take a fingerprint of the device and then b) redirect to the App Store. Once your customer installs and launches the app, your app gets a callback from the fingerprinting service with information about which link the customer came in on.
What does that mean? So many options! For example:
Depending on who you talk to, mentioning Facebook - or Twitter for that matter - as a promotion tool for your app may garner some eye rolls and nasty comments. Developers are so focused on short term user acquisition that they often miss the opportunity to engage existing users and drive additional downloads through social. It doesn’t have to be painful or overly time consuming.
Rather than giving you a listicle or generic how-to post, we’ll take a look at two examples of Facebook pages and see what we can glean from these two different pages.
Enter to win. Pen to paper, or a business card dropped into the drawbox. There was a time when marketers had serious limitations. Eyeballs were the main currency. Getting personal information meant earning it. Today, it’s individuals who are the currency. It’s no longer a question of capturing personal information, it’s a question of how granular marketers can go.
Digitization has led to a frequent disconnect between the technology, and an individual’s privacy. It’s fair suggesting that many individuals are in the dark. They have no idea how much information is being gathered, nor who’s using it and how. While Apple’s decision to introduce IDFA as a replacement for UDID is old news, it still has some advertising industry people talking. Not talking in such glowing terms either. It’s like they just snatched a kids lollipop away. Casting Apple as the bully is sport for some.
We’d all love to be the creators of the next Flappy Bird but for most developers, that kind explosive growth is improbable. Instead, developers must optimize marketing to get the most from a limited set of resources. Thanks to Tapstream’s new Deferred Deep Links, one area ripe with opportunity is in-app sharing. Here we’ll take a look at how you can use Tapstream’s new deferred deep links to drive user growth.
Mobile World Congress is almost upon us and we’re giving away a pass to the hottest party in town: Bubble Over Barcelona on Monday night. You will be treated to a great venue, great drinks and even watch a mini TechCrunch pitch off.
This is a small and exclusive event but as a sponsor we’d like to bring you along. We’re giving away a pass and all you have to do is retweet our invite. We’ll be picking a winner on Sunday night to join us for the VIP treatment.
If you don’t win your BoB pass don’t despair. We’d still love to see you at Swedish Beers on Wednesday. It will be a great week whichever party you end up at!
Guest post by Sylvain Gauchet
There’s been lots of talk about mobile game trailers since Clumsy Ninja was featured with a trailer on the app store.
Some see being able to put a video on their app store page as a blessing.
It can also be argued that this might just widen the gap between indie developers and big publishers for budget reasons.
But regardless of one’s opinion, if app videos and game trailers make their entry on the app store then developers have to adapt. Just like they had to adapt when iOS 7 came out.
Video has been around for quite some time on the Google Play Store. I believe it’s a great way to illustrate an app/game and that it’s the best thing next to actually trying it. And there are tons of other ways video can be used for your app promotion: YouTube (as video or ads), Facebook video ads, mobile ads, app website, pitching, etc.
Hiring a video production company costs money. Doing the video yourself takes time.
Let’s take a look at how you should go about the latter and how to produce a good game trailer yourself.
In less than a week Mobile World Congress will be in full swing. Barcelona will fill up with mobile aficionados from around the world. Nokia is launching an Android device, Samsung their latest Galaxy 5S but Tapstream is doing something even cooler - we’re buying the beer!
We’re one of the sponsors of Swedish Beers, happening on Wednesday February 26th. Go ahead and register for free but make sure to come early as this is a very popular event. Find us inside and say Hi - we’ll make sure you have plenty of beer tokens for the night.
And if you’d like to talk shop and meet with us during the conference please get in touch. Just email info at tapstream.com but don’t wait too long - our conference schedule is quickly filling up.
Guest post by Lauren Feldman (not pictured)
In today’s saturated mobile market, we are forced to spend more time and more money on user acquisition (UA). Even if you have a great app or game, acquiring users can be daunting.
I’ve had my moments (good and bad) attempting to acquire the right users. Below I’ve listed my top 5 rules for leading a team in a successful mobile marketing initiative.
Everyone had so much fun at #MobileDebaters that people have asked us to post videos from the debates. Below are highlights from some of the finer debates and funniest moments. Enjoy! And get ready for April when Tapstream is planning its return to San Francisco for another great event.
Of particular note is when the evening’s champion, Gagan Biyani, destroys the growth hacking movement, calling it a fad and a farce….Important to remember that Gagan is the founder of the Growth Hackers Conference…