New From Tapstream – App Install Campaign Landers!

Tapstream is excited to announce its newest product, App Install Campaign Landers, as part of the Tapstream app marketing cloud. Tapstream’s Campaign landers make it easy for app marketers to design, build, deploy, and test in-app landing pages without touching the code. This industry first new product works for brand new installs, the very first time an […]

Supercharge User Acquisition with Incentivized Referrals – A Complete Walkthrough

If you’ve ever tried promoting an app through paid channels, you’re undoubtedly aware that is has long been prohibitively expensive, especially for indie developers and small startups. Unless you have large budgets, you’ve been forced to come up with more creative ways to find users for your app. We’ve always said that the best source […]

100% Tracking Accuracy on iOS 9

Whenever we’re asked how install tracking works, the first distinction that needs to be made is whether we’re talking about install tracking / attribution for paid media campaigns vs. other organic forms of app promotion (email, social, etc.). In the case of the former, Tapstream is typically able to collect a unique device identifier (IDFA, GAID) […]

iOS 9 – New Opportunities with Search and Universal Links

Already within one week of launch, iOS 9 adoption has skyrocketed to 50% of active devices. Two of the most significant developer features enabled for iOS 9 is the introduction of searchable app content and Universal Links. The new search capabilities introduced by Apple effectively turn Spotlight search, Safari search, and Siri suggestions into a […]

Mobile Web vs. Mobile Apps – The Never-ending Battle

The debate about apps vs. the mobile web is tired. I can’t help myself though. For now, apps seem to have won but nobody can predict the long-term outcome. I’d recommend you run from any charlatan who speaks in absolute terms about this topic (or most topics for that matter). That being said, there is […]

Leveraging Apps To Increase Customer Lifetime Value – New Ebook

Tapstream recently played a small part in helping our friends at Mobify put together a new ebook called “Leveraging Apps To Increase Customer Lifetime Value”. It turned out to be a great resource full of actionable tips and advice. We encourage you to check it out here: http://resources.mobify.com/leveraging-apps-to-increase-cltv.html Inside you’ll learn about the factors affecting customer […]

Deferred Deep Links – A Complete Walkthrough

This post will take you through a complete implementation example to help you get Onboarding Links (deferred deep links) working in your own app. Deferred deep links are a powerful way to pass data through an app install, enabling customized onboarding for your brand new users. To learn more about deferred deep links, have a […]

Scaling Tapstream

In the 3 years of Tapstream’s rise to a leading analytics solution which perhaps receives over 100,000 requests per second sometimes, we’ve been through as many evolutions in backend technology, not to mention constant tweaking and improvements to push our capacity ever higher. Here’s a quick look at Tapstream’s server-side past. Humble Beginnings Tapstream began […]