Mobile Web vs. Mobile Apps – The Never-ending Battle

The debate about apps vs. the mobile web is tired. I can’t help myself though. For now, apps seem to have won but nobody can predict the long-term outcome. I’d recommend you run from any charlatan who speaks in absolute terms about this topic (or most topics for that matter). That being said, there is […]

Leveraging Apps To Increase Customer Lifetime Value – New Ebook

Tapstream recently played a small part in helping our friends at Mobify put together a new ebook called “Leveraging Apps To Increase Customer Lifetime Value”. It turned out to be a great resource full of actionable tips and advice. We encourage you to check it out here: http://resources.mobify.com/leveraging-apps-to-increase-cltv.html Inside you’ll learn about the factors affecting customer […]

Deferred Deep Links – A Complete Walkthrough

This post will take you through a complete implementation example to help you get Onboarding Links (deferred deep links) working in your own app. Deferred deep links are a powerful way to pass data through an app install, enabling customized onboarding for your brand new users. To learn more about deferred deep links, have a […]

Scaling Tapstream


In the 3 years of Tapstream’s rise to a leading analytics solution which perhaps receives over 100,000 requests per second sometimes, we’ve been through as many evolutions in backend technology, not to mention constant tweaking and improvements to push our capacity ever higher. Here’s a quick look at Tapstream’s server-side past. Humble Beginnings Tapstream began […]

watchOS and Tapstream


Today is WWDC (World Wide Developer Conference), the annual mecca of the the Apple ecosystem to see what new plans Apple has in place for the next year. One of the big announcements was a new Apple watchOS. This makes a ton of sense- it’s pretty easy to argue that the watch was never designed […]

The Five things mobile app marketers need to know about Google IO


Last week, Google held its annual I/O conference where it announced big moves in virtual reality and textile computing along with major improvements to its mobile ad tech ecosystem, and so much more. As app marketers working in a hyper competitive space, always trying to drive down the cost of user acquisition while simultaneously finding […]

Four things Mobile App Marketers should take away from Mary Meeker’s Internet Trends Presentation.


Every year (since 2001) Mary Meeker over at Kleiner puts out an Internet Trends report. It’s always of incredibly high quality and well read by the start-up set. The report tends to effectively distill the abstract trends most marketers are aware of but couldn’t explain so elegantly. And considering it’s a whopping 197 slides there is always […]

Deeplinks: The End of the Road for the Mobile Web


We’ve all seen the stats about the amount of time spent online, on desktop versus mobile. And then drilling down into mobile we’ve seen the stats about time spent in browser versus all other apps. Without being too dramatic, it would seem the end is nigh for the mobile web. On mobile, the web has run out of places […]